How’s your online marketing going? If you feel like you’re not getting the results you want, I’ve got a few thoughts you might want to keep in mind for next year. I’m not claiming it’s the formula to Coca-Cola, just some things to note if you’re trying to make your content marketing more successful. And so, without further ado, here’s my list of the top online marketing trends I foresee for 2018:
- Personalization: The competition for eyeballs is unlikely to cool down, and so the trend towards more personalization will continue. That means more personal data mining to figure out what your favorite shade of blush is, what books you like to read, or what power tools are collecting dust in your garage. Expect ads to get even more creepy as time goes on!
- UGC: User-generated content, or social shares, tweets, reviews, comments, or YouTube videos, has become a crucial battleground in the marketing wars. Marketing campaigns to target large groups of micro-influencers (a fancy term for people who use social media…meaning pretty much everyone) are where the real money is
- Facebook: Facebook might be the social media site everyone loves to hate, but make no mistake Mr. Zuckerberg and team are still the 800-pound gorilla of UGC. Expect that dominance to continue, at least for now.
- Visual content: Also part of the UGC trend is the growing importance of other types of visual content sharing such as Snapchat, Instagram, and Pinterest. Marketing with pictures or video in is crucial to both B2B and B2C marketing. YouTube video advertising and product reviews are a great way to create a marketing buzz around your product of service.
- Content marketing is getting better: The industry has apparently left its awkward teenage angst behind and blossomed into a fully formed adult, or at least that’s the way it sees itself – 62% of B2B content marketers and 63% of B2C marketers believe that they are more successful than in previous years.
- Mobile: While it’s been said over and over again, you really can’t stress the importance of mobile in content marketing. As long as we continue to spend more internet time on mobile than on desktop, this isn’t going to change.
I hope this list was useful. If you’d like more advice, don’t hesitate to get in touch with us at FizzPOP Media for a free consultation.