There are more millennials than any other age group. Millennials are considered to be individuals who are now between the ages of 19 to 35. They also have a lot of money, spending an estimated 2.45 trillion dollars in 2015. If your business is not appealing to millennials, you could be losing out on a huge sector of consumers. However, marketing to a millennial is different than marketing to a baby boomer or any other age group. Here are three ways to appeal to and target millennial customers.
Be Mobile-Friendly
Having a webpage is extremely important. If your business is not online, it is harder to be competitive. But millennials take this a step farther. Millennials use their phone more than a computer or laptop to access the Internet. In fact, one in five millennials doesn’t even have a computer or laptop. Mobile websites are webpages that are optimized for cellphones. They fit on the smaller screen and load faster. If your business is not yet using a mobile site, now is the time to set one up.
Get Positive Online Reviews
Another way to appeal to millennial customers is to get positive online reviews. The way that people find businesses has changed. In the past, if someone needed a plumber or electrician, they opened their phone book or asked friends and family for a recommendation. As the Internet exploded, people did a Google search, selecting one of the companies that was displayed at the top of the list. But more and more millennials turn to online reviews to decide which company to use. Ask your customers to write a review for you on your Facebook page, Yelp or other review sites to increase your popularity with millennials.
Offer Discounts and Coupons
The last tip for appealing to millennial customers is to offer discounts and coupons. Millennials have money to spend, but many take the time to look for the best deal before buying. The Internet has made it easier than ever to compare prices and shop around for the best deal. If they do not feel like they are getting a deal with you, they will shop elsewhere. Offering discounts and coupons can help to make a millennial feel like they are getting a deal on a product, which can entice them to do business with you.
If you are looking to appeal to millennial customers, FizzPOP Media can help. We are a website and marketing company that can help you design a website, build a mobile webpage, put together an email marketing campaign or drive new sales. Contact us today and let us help you appeal to millennial customers.
