Automating your business allows you to save on the most precious resource of all, time. Every business owner knows that time is always in short supply. Fortunately, you can save some time by effectively automating several aspects of your business.
I’m about to cover some of the best ways to automate your business that will allow you to spend more time on more important areas of your business (like reading interesting blog posts!).
Three Ways to Automate Your Business
Each of the following ways to automate your business will reduce the amount of time you have to spend on these important tasks: customer service, lead collection and customer relationship management.
- Automate your customer service. Avoid the urge to automate your customer service by sending out automated responses to customers’ emails. Instead, prevent them from sending emails in the first place by building a robust F.A.Q. page.
Build this page based off the questions you are already receiving from existing customers. Make sure to add search functionality. Add step-by-step guides that address common problems, which should include videos and screenshots. Update it constantly so that customers are never left wondering if the information is correct.
- Automate lead collection. Leads are the lifeblood of every business. Without leads, your business fails to generate revenue. Lead collection can be a fulltime job for many business owners. Fortunately, you can automate lead collection to effectively grow your entire business.
You’ll need to make use of the right software to automate your lead collection. You’ll need software that is designed to collect leads from existing online assets, such as social media, your website and incoming emails. The right software solution will also autonomously nurture those leads until they are ready to become a customer. While there are many solutions out there, I suggest using HubSpot or ActiveCampaign.
- Automate your CRM. Automating your Customer Relations Manager (CRM) will save you countless hours every month. CRM automation software keeps track of every contact made with a customer and let you know when they’ve reached the buyer point in the buyer’s journey. The right software will sell out the right content to the right customers at the right time, nurturing those leads that you’ve already collected.
All you have to worry about is creating stellar content that will educate leads about what they need to know to become a paying customer. Write content that addresses their pain points, answers their questions and builds your authority. I recommend Infusionsoft or ActiveCampaign for your CRM automation software.
Now you’re ready to start saving time, which you can now invest in your core competency. You’ll have more time to focus on the aspects of your business that you really enjoy. Plus, you’ll likely save money along the way.