“Your organization sounds great! Can I find you on Facebook?”
You’re on top of it. You know more than a billion people worldwide pop onto Facebook. Far be it from your company to stay on the sidelines!
But don’t just sit there basking in the glow of the blue, upward-pointing thumbs. At FizzPop Media, we want to help you convert visitors into loyal customers. Read this and reap.
Encourage People Who Like Your Posts to Follow Your Page. Converse.
This one habit becomes a powerful conversion tool. As people come to like your posts, invite these good folks to like or follow your page if they haven’t already.
For a softer sell, introduce yourself under a well-liked post. Converse, and mention details of your products in the discussion threads. The basic idea is engagement.
Rare is the need to compel anybody to make a deadline-driven purchase. If people find your content worth sharing, you’re growing your viewer base. With an attentive, guiding presence, you’ll draw clients organically.
Talk Up Customer Testimonials.
Customers and subscribers to your service are your company’s best assets online. Engage them, and they’ll engage others.
Ask them what their friends should know about you or your product. Create updates based on their experiences.
Express gratitude. Fans love being engaged, and enjoy showing the interactions to friends.
Use Images and Videos.
Social media users love images and short (under 2-minute) videos. Use them to amplify customer reviews, or show yourself or your team members at work or play.
Have fun, while keeping it classy for the widest possible audience.
When you post images of your offerings, be sure they’re tempting and magazine-worthy. Add a bit of narrative with every image.
Tell a Story; Solve a Problem.
Illustrate to your fans how people have found new ways to understand or solve a problem with your offerings.
Potential customers need to imagine themselves experiencing what you offer, and wanting it it their lives! So show your fans on Facebook more than your products. Show what you offer in action, in lives, or in before-and-after type stories.
And now that you’ve got their attention, make sure your product is easy to buy. Tell viewers how, when concluding your text. And remember…
Use the Call to Action (CTA) and Shop Functions!
Watch us do our own CTA right here:
Keeping your Facebook page updated and engaging is time-consuming. If you’d like us to handle your Facebook presence and convert likes into loyal customer relationships, e-mail or call (888) 529-9790. Let’s converse.