FAQs
Questions? We've Got Answers.
Everything people ask before they sign up, answered plainly. If yours is not here, call us.
Pricing & Plans
How much does a website cost?
$149, $299, or from $599 a month, depending only on the size of your site. That one price covers design, build, enterprise hosting, unlimited edits, SEO, and support. There are no hourly invoices and no add-ons. There is a one-time setup fee of $499, $999, or $1,999, and we waive it entirely if you commit to 12 months. You don't pay anything until you've seen and approved your design.
How do I know if I'm Small, Medium, or Large?
Count your pages. A focused site that covers the essentials, whether that is a few services, a portfolio, or a book, fits Small, up to 15 pages. A site with more to show, such as many services, products, team members, or locations, is Medium, up to 30. Big sites, custom builds, and advanced functionality are Large, more than 30 pages. Everything else is identical across plans. Not sure? Tell us about your business and we will recommend one. You can move up any time as you grow.
Do I have to pay anything upfront?
Only the one-time setup fee, and only if you go month to month: $499 for Small, $999 for Medium, $1,999 for Large. Commit to 12 months and we waive it. We're a small business too, and we've helped hundreds of small and medium-sized businesses get online. We do most of the work up front because we're confident you'll be happy with the result and stick around. You don't pay anything until you've seen and approved your design.
Am I locked into a contract?
No. There is nothing to sign on any plan, including the 12-month commitment. Plans are month to month and you can cancel whenever you like. We earn your business every month. If you commit to 12 months, we waive the setup fee, and the only thing we ask if you leave before then is the fee we waived. If you ever decide to leave, we hand over all of your code and content. It's yours to keep.
What does the setup fee cover, and how do I get it waived?
The setup fee covers the design and build of your site, which is the bulk of the work we do. It is due when you approve your free mockup, not before. If you commit to 12 months up front, we waive it entirely, so a 12-month Small plan costs $149 a month and nothing else.
What happens if I need more pages than my plan includes?
You move up a plan, and that is the only thing that changes. Your site, your hosting, and your history all stay exactly where they are. Most clients outgrow a plan because the business is growing, which is a good problem to have.
Getting Started
I already have a website. Can you take it over?
Yes, and it is one of the most common ways clients start with us. We rebuild your existing site on our stack, keeping what works and fixing what does not, then handle hosting, edits, and SEO from there. We take care of the migration, redirects, and domain changes so you do not lose rankings or traffic.
How long does it take to launch?
You will see a free mockup of your homepage within 24 hours of sending us your materials. From there it depends on the size of your site, how quickly you respond, and how many changes you make along the way. We have launched sites in 3 to 4 days. Most launch within 30 days. Projects take longer when content arrives late or the direction changes mid-build.
What do I need to provide?
Your copy, photos, and logo, a website or two you like the look of, and any specifics that matter to your business, such as services, locations, hours, and the action you want visitors to take. If you are missing something, tell us. We will work with what you have and point out any gaps.
What is the free mockup?
A real, styled preview of your new homepage built from your materials, delivered within 24 hours. It is how you see our direction before committing to anything. Once you approve it, we build out the rest of the site. Your setup fee (unless waived) and first month are due at approval, not before. If you don't love it, you owe nothing.
Who owns my domain?
You do, always. Your domain stays registered in your name and your account. We help you point it to your new site at launch, and if you ever leave, it goes wherever you tell it to.
Do you work with businesses outside Michigan?
Yes. We are based near Grand Rapids, Michigan, and work with clients across the country. Everything from the mockup to edit requests happens online, so location has never been a limit.
Edits & Support
How do unlimited content edits work?
Just point and tell us. Every site comes with an easy visual feedback tool: click the spot on your page you want changed, type what you need, and it goes straight to our team. Email works too. We make the change within 2 business days, or reach out if we have a question. Wording, photos, hours, team members, menu updates, whatever you need, as often as you need. Edits cover your existing content. Adding whole new sections or pages beyond your plan size means moving up a plan.
Will I need to learn a new system to edit my website?
No. There is no CMS to learn, no plugins to update, and no logins to manage. Your site comes with an easy visual feedback tool: click the spot on the page you want changed, type what you need, and it goes straight to our team. We make the change, or reach out if we have a question. Nothing to learn, nothing to break.
Who will I actually be working with?
The same small team that designs and builds your site. Nothing is outsourced, so the person answering your question is the person who knows your site. Our customer support lead keeps every request moving and follows up if we need anything from you.
What is in my monthly report?
A plain-English summary of how your site is doing: visitors and where they came from, how you showed up in Google search, your speed score, security activity, and the edits we shipped for you. Every plan gets it monthly.
Hosting & Security
Who handles hosting and security?
We do, entirely. Every site runs on our enterprise stack: Git-versioned code deployed to Cloudflare's global edge network, with automatic SSL, DDoS protection, backups, and monitoring. There is nothing for you to install, update, or renew, and we guarantee a 95+ PageSpeed score.
What does the 95+ PageSpeed guarantee mean?
Every site we build scores 95 or higher on Google PageSpeed Insights, the tool Google uses to grade speed and Core Web Vitals. We build for it from the start: static code, optimized images, and delivery from Cloudflare's edge network. If a page we built drops below 95, we fix it. Third-party embeds you ask us to add, such as videos or booking widgets, are the one exception, and we will tell you up front if one will cost you points.
Is my site backed up?
Yes, continuously. Your site's code lives in version control, so every change is recorded and any previous version can be restored in minutes. There is no database to corrupt and no plugin to break, which removes the most common ways websites go down.
What happens to my site if I cancel?
We hand over all of your code and content, and your domain goes wherever you point it. Hosting on our stack ends at the close of your billing period. There is no exit fee and no hostage-taking. It's yours to keep.
SEO & AI
What is AI SEO and "AI-readiness"?
Traditional SEO helps Google rank your pages. AI SEO makes sure AI assistants like ChatGPT, Gemini, and Google's AI Overviews can read, understand, and cite your site when someone asks them for a recommendation. AI-readiness goes one step further: structuring your site so AI agents can actually navigate it and take action, like filling out your contact form or booking an appointment. Every site we build is agent-ready by design, on every plan.
Is SEO really included, or is it an upsell?
It is included on every plan. Every site launches with the foundation done right: page titles, meta descriptions, global schema markup, a dynamic sitemap, and clean semantic HTML on fast code. There is no separate SEO package to buy.
What does "3/3 Agentic Browsing" mean?
Google's PageSpeed Insights now grades whether AI agents can use a website, reported as a pass ratio across three checks: a sound accessibility tree, layout stability, and an llms.txt file. Sites we build pass all three by default. It is the same report card Google uses for speed, just for the AI era.
Let's Build Together 


5.0 stars from 33 Google reviews
Get Your Free Mockup Within 24 hours
Plans start at $149 a month. No payment until you approve your design.
Tell us about your business and we'll send a styled preview of your new homepage. Like it, and we build the rest. Don't, and you owe nothing.
Get My Free MockupWhat makes us different
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Unlimited edits included
Every change, handled by the team that built your site.
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One simple monthly price
Design, hosting, SEO, and support in one number.
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No upfront fee with a 12-month commitment
The setup fee is waived, and you pay nothing until you approve your design.
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AI & Agent-Ready by design
Readable by AI assistants and usable by AI agents, on every plan.