YOUR IDEAL CLIENT WORKSHEET Get to know your market. Find your ideal client. This is the first step on creating a killer lead magnet to engage your ideal customers. You’ll go around in circles if you don’t work this out right here, right now. Step 1 of 6 16% WHAT YOU’VE GOT TO OFFER You can’t be everything to everybody. So… you need to be clear on what you’ve got to offer, and what you’re good at. It’ll help you work out what clients need your goods and only your goods. Name* First Last Email* Phone*What are your strengths?What work do you like to do?What work don’t you like to do?What work is the most profitable for you? WORK OUT YOUR TARGET MARKETS So, who do you love to work with? After a few years in the biz ‒ or even after a few clients ‒ we get some kind of idea of who we do and don’t like to work with. Think it over. Really think it over. And then answer these questions. It’ll help you get an idea of what your target markets are. List your top 5 clients:List what your top 5 clients have in common:E.g. demographic, income, gender, marital status, industry, location, values, beliefs, hobbies, lifestyle and interests. Pick an ideal client ‒ real or imaginary. If you’re new to this, it’ll seem weird filling out all these details for someone you’ve never met or doesn’t even exist. But you’ll get into the swing of it once you get started. You may even get a kick out of it. If you give it a red hot go, then you’ll definitely find yourself inside their head, understanding their motivations and fears. There are four ideal client tables for you to fill out: 01 Personal 02 Information and inspiration 03 Problems, fears and objections 04 Wildest dreams NameAgeGenderMarital StatusAge of ChildrenLevel of EducationGoalsValuesLife BeliefsLocationOccupationJob TitleAnnual IncomeYears in BusinessBusiness RevenueNumber of Employees What books do they read?Favorite magazines, music, TV showsWhat do they Google (list everything related to your business)?What blogs or websites do they frequent?What are their favorite apps?What social media channels do they use?What conferences or events do they go to?What do they do on Sunday mornings?What are their guilty pleasures?What influencers do they follow?Where is their dream holiday destination?Who do they model or idolize?What brands are they loyal to? What worries keep them up all night?What triggers fear for them?What challenges do they face on a daily, weekly, monthly, yearly basis?What are their pain points?What do they fear might fail in their life if their situation continues or gets worse?What do they really want that they don’t have now?What’s stopping them from getting what they want?What have they tried that didn’t work for them?What objections might they have about investing in your product/service? What do they secretly wish for?What do they really, really want?What’s the OMFG dream solution they’d pay almost anything for?If their dream solution was to magically appear, what specific benefits are they looking for?How would it make them feel?What would be the solution to their pain?What will their friends and family think of them if their situation is fixed in an ideal way?What will they be able to do or achieve if their fantasy situation becomes a reality?NameThis field is for validation purposes and should be left unchanged.