3 Essential Elements of an ADA Compliant Website
The Americans With Disabilities Act (ADA) exists to protect people with disabilities from discrimination. Most people assume this only applies to physical locations like an office building or shopping mall. However, in 2010 the U.S. Department of Justice took steps to...
Maximize your Tradeshow ROI with a great strategy
Trade shows are not just about networking and seeing what swag other exhibitors are giving away. When done correctly, tradeshow appearances are part of a deliberate, comprehensive B2B or B2C strategy designed to attract potential customers and deliver more useful...
Optimize your online strategy for a better ROI
Social media. It’s where the virtual world is happening, live and personal – every hour of every day of the year. People are online not simply to let the world know what they are doing and thinking but to find out what others are doing and thinking and… buying,...
Planning a Successful Tradeshow Booth
Billions of dollars are made at trade shows, with the most innovative booths netting the highest foot traffic and ROI. About 99 percent оf marketers surveyed gained unique value from trade show participation that was not achievable in оthеr mаrkеtіng efforts. How do...
The Value of Engaging Customers with Automated AI Technology
The backbone of most successful businesses—regardless of size or industry—is achieving a high level of customer satisfaction. In today’s technologically advanced marketplace, that means interacting quickly and efficiently with customers to answer their questions and...
Word of Mouth: Defining your difference
Word of mouth may be the most important sales tool you’re not taking advantage of. Word-of-mouth marketing uses talk triggers to gets your customers talking to each other and spreading the news about your brand. What are Talk Triggers? Talk triggers can be anything...
How Your Business Can Stand Out in a Crowded Marketplace
If you have worked in sales or marketing for longer than five minutes, you get that the customer is the one in charge today. The Internet has made it possible for people to conduct in-depth research on a company long before the initial contact. That changes the job...
Creating Lead Generation Strategies That Crush It
No matter what size business you run - to grow that business, you need to gain more exposure to attract more customers. That's the purpose of lead generating strategies. What happens when your sales and marketing strategies are no longer capturing your...
Adding Content to your blog for better SEO Results
Adding valuable content to your business’s website will bring you better SEO results. Providing your customers value-added content, you can optimize your site and help improve search results and your ranking. Get Found Locally According to a Google study, nearly...
The Power of Podcasting as a Marketing Tool
One of the biggest challenges new and emerging entrepreneurs face is getting positive exposure for the goods or services they plan to market. Advertising costs money. Rather than focusing all of your efforts on print, broadcast, or digital ads, a great option to...
Retailers: How do you reach Millennials?
With hundreds of billions of dollars in purchasing power, Millennials are primed to become the most powerful retail customers in the industry. However, retailers may encounter tough-to-unravel marketing difficulties with this new consumer demographic. Different...
How You Should Take Action on Net Neutrality
Contrary to what you may think, the longtime hot-button legal and political debate on net neutrality is far from over. The decision by the Federal Communications Commission (FCC) to overturn the rules on Net Neutrality that were established in 2015, came as a surprise...
