Optimize your images for better search results
Google guards its statistics like a Rottweiler protecting its favorite chew toy. But there is no doubt image searches account for a significant portion of overall search activity, which is why proper image optimization is essential. Image optimization means doing the...
Influencer Content: Winning With The Organic Approach
Ambitious companies seeking to establish themselves as a market leader and fast-grow revenue are tasked with developing influencer content that gains traction organically. Despite a perceived decline in actionable marketing strategies on hyper-competitive Facebook and...
Geo-targeting your website promos
Website promotions are a powerful tool to reaching your customer base, but you need to be sure that they’re sending the right message. Relevancy is the most important service that any business can offer. A recent study has shown that nearly 75% of visitors become...
Building Your Brand With Instagram Stories
You will concur with me that social media has taken over the world with a storm. Right from mere entertainment, all the way to a myriad of much more, and all these, coming to you right at the comfy of your seat. Amazing, right? What’s even better, is how Instagram...
How to increase your mobile engagement
Global mobile use continues to expand enormously, and millions of potential customers are searching for products or services through mobile rather than desktop. However, mobile conversion rates are still far less than desktop conversion rates because of various...
The Importance of Happy Customers
As a good business manager, you've probably already checked great product and competitive price off the list at your company. As a very good manager, you've also already checked off over-delivery on promises too. But, what about great customer experience—the To Do...
Marketing Trends for 2018
New marketing tactics are emerging every year as Millennials enter the consumer market. Retailers are finding that traditional methods just don't work on a generation that grew up with the internet. Between skipping the commercials on TiVo and Adblockers to avoid ads...
Personal Growth Can Help Your Business Thrive
Do you have a business? Is it thriving? If anything less than thriving, what are you doing about it? Did you know personal growth can help your business thrive as much as it can help you thrive? Yes. It can. And here’s why: Personal growth makes you a better person, a...
Generating Customers through Webinars
Many people think of webinars as the next generation of conferences. As the internet has grown, web-based seminars--or webinars--have become the standard way to connect, network, share information, and promote products. Despite the potential that webinars offer, a...
Local SEO Techniques for 2018
Today, most businesses have been caught up in the craze of the online marketing and all the noise. As such, they tend to completely forget or disregard their connection to the physical reality much to their disservice. Business success comes from connecting the online...
Marketing on LinkedIn 2018
LinkedIn is not just for professionals seeking a network of professionals and career opportunities; it’s also a place for businesses—your business. A lot of focus is put on social media for marketing purposes, but that often tends to be Facebook and other social media...
Engaging Your Customers after a Sale
Most of the companies tend to develop a relationship with their customers during the purchase process but lose track of them after they check out. Some of the traditional approaches that marketers have taken to catch consumer’s attention include; in-store promotions,...
