Creating a website takes planning, consulting and time.  Once you make the decision to create a new website or update the one you have, consider the following steps of the development.  Each is crucial to ensure your website is successful in engaging with your customers:


Information Gathering

It’s important to understand your business, your business needs and the purpose of your website. What is the purpose and what are you hoping to accomplish with your website?

It’s also important to understand who your target audience is so that you create the right content that answers the questions that audience is pursuing while online.



Using the information, a site map is then created that will outline the main topics as well as an easy-to-understand navigation that will ensure a positive user experience.



Next comes the aesthetic step of the process. This is when you get to put the look and feel to the information and experience.

This look and feel will be designed with your audience in mind.



The development step involves actually putting together your website including all of the technology, the design and the user experience. The content that has been created is plugged into the various pages created within the website.

Once all of this is done and your website as been tested, you’re ready to share it with your customers, prospective customers and all visitors!

Always consult a professional before you begin the development of your website, the cornerstone of your marketing efforts, before spending valuable time and resources.  Getting the best results is key to the success of your business.