We’ve all been asked the question, “So, what is it that you do?”

How do you answer that question?  Do you answer with the standard one or two-word answer?  I’m a banker. I’m a marketer. I’m a chef.

As a business person, is this what you would say in order to attract new business or impress clients? What about your website? Is this what you would convey on your pages to visitors?

In order to really connect with your customers, it’s important to go beyond the generic “what” you do and actually show your customers the solutions you provide and challenges you help them meet. This will go a long way in creating that engagement with your prospective customers.

What does a banker actually do? A banker provides solutions to businesses and individuals on ways to manage their money and finances.  A marketer creates the opportunities to build awareness and growth. A chef provides an experience created from a variety of foods.

Your website creates those same opportunities growth and awareness. That’s why you should clearly show and define what services and solutions you provide to your prospective customers.

How do you do that?  Ask yourself these questions: What is my motivation for doing what I do?  What problem do I solve for my customers? How am I creating an opportunity for my customers?

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CASE STUDY
Arizona Cocktail Week

In January of 2015 I was faced with the all too common challenge of any business these days… my highly recommended and way behind schedule web- designer had flaked. Disappeared actually, to Nicaragua, less than 30 days before my event. I had a barely functioning website, half completed, full of “coming soon” where there should have been copy and once again I was cursing at my PC about the constant headache that was my website. And I was stuck. I didn’t even know the logins as I thought I had paid someone competent to handle this very important piece of my business for me. Never again.

A friend recommended that I contact Brian Hardy as he had helped them out a similar jam. Having few options I did so and have never regretted doing so since. He was able to get my limping along site up and operational in short order. He accomplished more in one weeks’ time than his predecessor had in 6 months. Without question had he not got involved it would have been disastrous to my event, my business and my reputation.

Since then he and his company have become a true partner in our endeavors. I know enough about I.T. to be dangerous and Brian knows when to step in and tell me what needs to be done and why. There is never any pressure or sales tactics, just service to my account above and beyond anything I had become accustomed to with the countless string of “hey I can do your website” volunteers. He always answers my phone calls…always. He does what he says he will when he says it will be done and within the agreed to budget.

Here is what I know for sure. Your businesses website is one of the most important things there is. Yes you can get one up for “free” or have your cousin from Austin do one for you. But a quality site is an ongoing affair in an ever changing, mind boggling world. Who you have handling that for you will mean the difference between peace of mind and missed opportunities.

R. Damon Scott
Executive Director
Arizona Cocktail Week LLC